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Website Roaster

Get your website brutally roasted by AI. Real screenshot analysis, honest feedback, and fixes you can actually use.

What gets roasted

Five categories. Each scored out of 20. No mercy.

Design & Visual

Layout, colors, typography, spacing, visual hierarchy. The AI sees your actual screenshot — not just the code.

Content & Messaging

Headlines, copy quality, value proposition, buzzword abuse. Does your site say something or just make noise?

Trust & Credibility

Social proof, testimonials, about page, team info, contact details. Would a stranger trust this site with their money?

Technical Basics

Meta tags, schema markup, sitemap, robots.txt, OG tags. The stuff you can't see but search engines judge you on.

UX & Conversion

CTAs, navigation, user flow, friction points. Can a visitor figure out what to do in 5 seconds?

Screenshot Analysis

Unlike other tools that just check HTML, we take a real screenshot and use AI vision to analyze your actual design. The AI sees what your visitors see.

How it works

1

Enter your URL

Paste any website URL. We'll crawl your pages and take a screenshot of your homepage for the visual roast.

2

Get roasted

AI analyzes your design, content, trust signals, technical setup, and UX. You get a score, roast lines, and a rating from Raw to Crispy.

3

Fix and improve

Unlock actionable fixes for each category. Make the changes, then roast your site again to see the improvement.

Go beyond the roast — add AI chat to your site

A good-looking site gets visitors. Jigbell keeps them engaged. Add an AI assistant that answers questions, captures leads, and books demos — trained on your content, live in 60 seconds.

Add AI chat to your site

Frequently asked questions

What does the Website Roaster actually do?
It takes a screenshot of your site, crawls your pages, and feeds everything to AI for a brutally honest review. You get a score out of 100 across 5 categories — design, content, trust, technical, and UX — plus specific roast lines and actionable fixes.
Is the roast actually useful or just jokes?
Both. Every roast line references something specific on your site, and every category comes with actionable fixes. The humor makes it memorable, but the feedback is real. Think Gordon Ramsay — brutal, but you'll learn something.
Is the Website Roaster free?
Yes, completely free. Enter any URL and get your roast instantly. The roast lines are always free. Enter your email to unlock the specific fix recommendations for each category.
Does it actually look at my site's design?
Yes. We capture a real screenshot of your homepage and pass it to Claude's vision model. The AI literally sees your layout, colors, typography, and spacing — not just the HTML. That's what makes the design roast specific and accurate.
What are the scoring categories?
Five categories, each scored out of 20 (total 100): Design & Visual (layout, colors, typography), Content & Messaging (headlines, copy, value prop), Trust & Credibility (social proof, about page, contact info), Technical Basics (meta tags, schema, sitemap), and UX & Conversion (CTAs, navigation, user flow).
What do the ratings mean?
Raw (0-25%) means disaster — needs emergency intervention. Medium Rare (26-50%) means there's potential buried under the problems. Well Done (51-75%) is decent but has room to improve. Crispy (76-100%) means you're almost unroastable.
Can I roast a competitor's site?
Absolutely. Enter any public URL. Roasting competitors is a great way to spot opportunities — see where they're weak and make sure your site is stronger in those areas.
How often should I re-roast my site?
After any major redesign, content update, or branding change. If you fix the issues the roaster identified, run it again to see your improved score. We recommend monthly check-ups to stay sharp.