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AEO Grader

Check how well your website is optimized for AI search engines like ChatGPT, Perplexity, and Google AI Overview.

What is AI Engine Optimization?

AI Engine Optimization (AEO) is the practice of structuring your website so AI-powered search engines — ChatGPT, Perplexity, Google AI Overview, Claude — can accurately find, understand, and cite your content. When someone asks an AI "what's the best tool for X?", AEO determines whether your site gets mentioned or ignored.

Unlike traditional SEO which optimizes for keyword rankings and click-through rates, AEO focuses on content structure, direct answers, schema markup, and machine-readable formats. The goal isn't just to rank — it's to be the source AI models trust and reference. Sites optimized for AEO see higher citation rates in AI-generated answers, driving qualified traffic without competing for ad placements.

What the AEO Grader analyzes

Our free tool scans your website across five dimensions that determine how well AI search engines can discover and cite your content.

Content Structure

Clear heading hierarchy, FAQ sections, and direct answers make your content easy for AI to parse. The grader checks H1-H6 structure, question-answer patterns, list formatting, and content length per section.

Technical AEO Signals

Schema.org markup, meta tags, sitemaps, and robots.txt tell AI crawlers what your site is about. The grader verifies structured data, canonical URLs, Open Graph tags, and JSON-LD implementation.

AI Readability

AI models process text differently than humans. The grader evaluates sentence clarity, paragraph length, use of definitions, and whether your content provides concise, quotable answers to common questions.

Source Authority

Authoritative sites get cited more. The grader checks for author attribution, about pages, contact information, and trust signals that establish E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

Brand Visibility

Your brand needs to be discoverable and consistently represented. The grader evaluates brand mentions, consistent naming, social proof, and whether your site makes it easy for AI to identify who you are and what you do.

How AEO differs from traditional SEO

Goal

SEO

Rank on page 1 of Google

AEO

Get cited by AI search engines

Optimizes for

SEO

Keywords and backlinks

AEO

Content structure and schema markup

Success metric

SEO

Click-through rate

AEO

Citation rate in AI answers

Content format

SEO

Long-form for dwell time

AEO

Concise, quotable answers

Technical focus

SEO

Page speed, mobile-first

AEO

JSON-LD, FAQ schema, structured data

Competition

SEO

Other websites

AEO

Being the trusted source AI references

AEO and SEO aren't mutually exclusive — they're complementary. A site optimized for both ranks well in traditional search AND gets cited by AI. The AEO Grader shows you where you stand on the AI side.

How to use the AEO Grader

1

Enter your URL

Paste any website URL into the grader. It works on homepages, landing pages, blog posts, or documentation pages. For best results, test your most important pages individually.

2

Get your AEO score

The grader scans your page across five dimensions and calculates a score from 0-100. Each dimension gets its own score with specific findings — green means good, amber means room for improvement, red means critical issues.

3

Fix and re-test

Follow the prioritized recommendations to improve your score. Focus on the top priorities first — they have the highest impact. After making changes, grade your site again to track improvement.

Go beyond AEO — add AI chat to your site

Your AEO score gets visitors to your site. Jigbell keeps them engaged. Add an AI assistant that answers questions, captures leads, and books demos — trained on your content, live in 60 seconds.

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Frequently asked questions

What is AEO?
AI Engine Optimization is the practice of structuring your website content so AI search engines like ChatGPT, Perplexity, and Google AI Overview can accurately find, understand, and cite it. It focuses on content structure, schema markup, and machine-readable formats rather than traditional keyword optimization.
How does AEO differ from SEO?
Traditional SEO optimizes for Google's search rankings using keywords, backlinks, and page speed. AEO optimizes for AI citation using structured content, JSON-LD schema, FAQ patterns, and concise answers. Both are complementary — good AEO improves your SEO too.
What does the AEO Grader check?
The grader scans five dimensions: content structure (headings, FAQ patterns), technical signals (schema markup, meta tags), AI readability (clarity, conciseness), source authority (E-E-A-T signals), and brand visibility (consistent naming, discoverability).
Is the AEO Grader free?
Yes, completely free. Enter any URL and get an instant score with detailed recommendations. No account required.
Which AI search engines does AEO apply to?
AEO principles apply to all AI-powered search: ChatGPT, Perplexity, Google AI Overview, Claude, Microsoft Copilot, and any future AI systems that synthesize web content to answer questions.
How often should I check my AEO score?
After making changes to your site structure, content, or schema markup. We recommend checking monthly as a baseline and after any major content updates.
What's a good AEO score?
70+ is strong — your site is well-structured for AI. 40-69 means there's room for improvement. Below 40 means critical issues need attention. Most sites score between 30-60 on their first scan.
How do I improve my AEO score?
Start with the top priorities the grader identifies. Common quick wins: add FAQ schema markup, improve heading hierarchy, add JSON-LD structured data, write concise answer paragraphs, and ensure your about page has clear author/company information.